If you have a business in Maine, or even from out-of-state, looking for an advertising agency in Maine is a smart business move. Some of the best and smartest agencies are in this state. However, it’s not necessarily about finding the agency that looks best on paper. It is about finding the right agency for your business and your needs. How do you get started finding the right fit?
Even if you have one area in mind that you would like to focus on, whether it is public relations or creative website design, do not limit yourself to finding an agency that has one or two core areas of expertise. In fact, the days of having one “specialty” or over, since clients require many different capabilities in the short- and long-term. Maine agencies like Ethos Marketing are a full-service branding agency that focuses on integrated marketing communications and include a mix of web marketing, advertising, promotion, and public relations. Above all, it is essential to find an advertising agency that is firmly rooted in the principles of strategy. Without careful planning and research-based facts, your brand cannot grow and shine the way you want it to.
The best way to find the right advertising agency in Maine is often simply through a meeting. Use this opportunity to discuss your business, hear about similar industries and clients they have worked with, and bounce ideas off one another for an upcoming project. This synergy and collaboration will be very telling about the potential for a successful working partnership moving forward.